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The web page it.hostelblues.sk has the following on the web page, "Cheap accommodation in Hostel Blues in Bratislava city centre." I saw that the website also said " Youll find here anything you might prefer! Do you plan to travel to Slovakia? Choose a room in Hostel Blues." They also said " Why should I stay in Hostel Blues? Central location 5 minutes walk from historical centre of Bratislava. Helpfull staff and friendly atmosphere. Rooms with private bathroom available. Check out all our benefits. What did others say? Top rated hostel in Slovakia! Become our fan on Facebook. Contact us or book now." The meta header had hostel Bratislava as the first optimized keyword. This keyword is followed by room Bratislava, travel to Slovakia, and accommodation in Bratislava which isn't as important as hostel Bratislava. The other words it.hostelblues.sk used was cheap. in the centre is included but will not be viewed by search engines.